Channel Programs

Implementing and managing channel development programs is both challenging and demanding. In cases where companies wish to see short-term results from a defined sales channel and might not have the people in place with experience in channel development, Stage One can play an important role. We have years of experience in developing a number of different sales channels for a variety of technology manufacturers.

Stage One has extensive experience in developing channel partners in categories that include:

  • Electronic component distributors
  • Software resellers
  • Value Added Resellers (VARs)
  • Systems integrators
  • Computer distributors

Partner Profiles

When the channel has not been established, Stage One can help define the profile for the ideal channel partner that fits the company’s umbrella channel strategy. Once specified, we can research and identify potential channel partners for pursuit by the business development team, which can include personnel from Stage One Partners.

Program Implementation

Channel programs take a good deal of effort to get started and manage. Representatives from your company must visit each of the designated channel partners to explain the programs and train their selling team. This takes a lot of time, but the programs are design to make a considerable impact on the company’s revenue performance.

Stage One can visit the targeted channel partners to present your company’s program and the value proposition. With many years of experience in training and building channel programs, we can expedite the commencement of the programs, hastening the realization of revenues from this important component of the sales strategy.

If you find opportunities in channels and do not have the resources to address them, Stage One can provide an immediate impact with an experienced channel development team.

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