Corporate Identity

The Business of Corporate Identity

Don’t let anyone fool you; good corporate design isn’t about art, it’s about business. The most important part of the corporate identity process is in understanding the various ways it will be used. It’s not enough for a logo to look good on just a business card or website; it may also need to work well in advertising, presentations, and on product packaging or tradeshow signage while standing out next to ten other companies’ logos on seminar sponsorship materials.

Stage One understands that your corporate identity is an extension of your team’s personality and style. So throughout the design process, we make sure the image feels right to both you and your customers.

Stage One’s designers have worked with companies of all sizes, from technology to transportation, from interstate to international. They understand what captures interest, what conveys meaning and what projects positive connotations.

Close Your Eyes and Listen

Most firms forget that your corporate image goes beyond visual elements. The words you choose and the way you present them say a lot about who you are and what you believe in. Do you want to sound friendly and helpful? Expert and authoritative? Do you want to seem technical or business-like? Most importantly, does the way you choose to deliver you message appeal to prospective customers or alienate them?

Salespeople frequently choose to avoid important technical details, while technical professionals are often more concerned with being complete and correct than being clear and concise. More importantly, many technical companies can be too even-handed; they are either too shy about promoting themselves or too egalitarian to exploit their competitors’ weaknesses.

At Stage One, we believe the market is all about competition and our job is to make sure you take that challenge seriously. So before writing any copy for each piece, we establish a writing style including tone, voice and terminology to ensure that all your corporate collateral is consistent and top quality

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