Media Outreach

One of the best ways to raise market awareness, generate leads and shorten sales cycles is to effectively manage relationships with industry analysts and journalists that shape customer opinion. But in recent years, technology PR budgets have been slashed by as much as two-thirds, causing firms to limit their efforts to the most cost-effective media activities. Stage One believes this austerity movement is overdue as many firms, especially smaller ones, were spending large sums on superfluous programs. In contrast, Stage One’s staff includes PR professionals with decades of experience in delivering precisely the media programs you need for generating market traction.

Media and Analyst Outreach

The simple truth is that companies that present new ideas regularly and clearly to the press and analyst communities have an influential effect on them. Stage One creates effective outreach programs that present news and positioning in clear, concise forms that the media can digest easily and present to their readers. And Stage One’s outgoing efforts include monitoring editorial calendars at publications to make sure you get every opportunity to be highlighted in product roundups, editorials and reviews.

Media and Analyst Tours

As a part of product rollouts and strategy announcements, Stage One arranges media tours—a series of conference calls and meetings in various cities—that give you the opportunity to present your positioning and product to technical journalists, industry analysts and the business press. Stage One helps you formulate simple, memorable messages delivered in short presentations and concise materials that result in magazine articles, higher mindshare and industry buzz that cost-effectively generates quality leads. And when you’ve finished your tour, Stage One follows up aggressively with your new contacts to make sure they heard your messages clearly and have continued interest in your company.

Media Kits

As a starting point for journalists and analysts to become familiar with your company and as part of every launch, Stage One creates online and hard-copy media kits. These packs can contain company backgrounders, product collateral, press releases, customer stories, white papers, FAQs, analyst references, customer lists and other materials.

Speaking Engagements

Depending on the nature of your company’s products and talents, Stage One can create opportunities for members of your management team to speak at conferences, symposiums, trade shows and other events. These engagements can provide unique opportunities to deliver focused messages to carefully targeted audiences, creating credibility, awareness and valuable leads.

Product Launches

Media programs play an important role in the introduction of new products. For more information, see Stage One’s Product Launch Service.