Product Identity and Packaging

What’s in a Name?

Your product’s name should invoke a positive impression that is both memorable and meaningful. Over the years, the Stage One creative team developed and re-energized product lines with names that ring true with your target audience and leave them with a lasting image that intrigues the mind and kickstarts sales cycles. When selecting product names, Stage One takes into consideration competitive positioning, other products in your line, and the financial requirements of building a new brand. We then set our creative team loose to produce alternative names, research their viability in the market, and work with you to select a name that fits the personality of your product, market and team.

First Impressions Count

The image you choose for your product can often be more important than its functionality. Why? Because prospective customers see a product’s image—in web pages, packaging, presentations or collateral—long before they actually use the product itself. At Stage One, we understand what it takes to create a brand identity that integrates seamlessly with your corporate image, capitalizes on the advantages of your product and works well in all the places you need to apply it. As part of the process, Stage One designers take into account the subtleties of images, type styles and color, and how they affect the direct and subliminal messages you convey to customers.

Proven Process that Produces Results

Product identity projects start by revisiting a product’s positioning platform and target audiences to be sure they are current and correct. Stage One’s creative and design teams then create a number of rough design alternatives, present them to you, and discuss which ones you like and why. We then develop those designs further and work with you to select a single design that we refine into your product’s identity. Stage One then develops ready-to-use image files for your product and applies the identity to all the projects needed to launch your new product image.

Product Packaging that Sells

An effective package conveys quality, has visual appeal, answers important questions and makes a lasting impression. Stage One has the experience and end-to-end skills—including creative, design, copywriting and production services—to create packaging that sells your product. Whether you are concerned with standing out on a retail shelf, looking professional in advertising and reviews, or making buyers feel good about their purchase, Stage One can put a unique, attractive face on your product.

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