Sales Tools
Silver Bullets
Knowing your product is the hallmark of a successful salesperson. Stage One’s most popular sales tool is the Silver Bullet document, known in some circles as a “cheat sheet.” It is a one- or two-page summary of product positioning, key phrases, unique differentiators, strengths and weaknesses, competitive attacks, and answers to objections. Salespeople memorize the document, tack it to their wall, carry it into calls and use it to create correspondence.
Sales FAQ
Having good, fast answers to common questions provides instant credibility, clarifies conversations and email, and speeds sales cycles. Stage One produces Frequently Asked Questions documents that provide the answers your team needs to make clients comfortable and keep the sales process moving.
Email Templates
Digital messages need to be efficient, but that does not mean they need to be ugly. Just like a world-class website or attractive brochure projects your professionalism, your salesforce’s email should look like a million bucks. Stage One creates HTML templates that you can use for sales-follow-up, customer service requests, automatic online responses and everyday email correspondence that remind customers how important they are to you.
Newsletters
Online and printed newsletters have become an important vehicle in modern marketing and sales. Stage One can create and produce regular newsletters that present crisp, clear topics to your prospects, customers and partners so they associate your company with professional, no-nonsense help in today’s hurried world.
Services
- Go-to-Market Strategy
- Product Launch
- Launch USA
- Revenue Kickstart
- Sales Teambuilding
- Corporate Makeover