Product Launch Service

Rallying the Forces

Product launches are among the most catalyzing and energizing events in the life of a company. Launches drive customers, investors and market influencers to your website, kick off talks with new accounts, and open new opportunities with existing customers. At almost no other time is it easier or more cost-effective to gain customer attention and drive your positioning home.

Stage One’s Product Launch Service combines elements of our Go-to-Market Strategy and Revenue Kickstart Services to quickly identify the precise positioning, programs and materials you need to make the most of your product launch opportunities.

Orchestrating the Right Activities

In simplest terms, a launch is a carefully orchestrated series of activities that span functional groups, all focused on maximizing the market and revenue impacts of releasing a new or upgraded product. While this sounds straightforward and clear, the budgetary, staffing and time constraints that impact every launch force you to make tradeoffs that make or break its success.

Stage One can help you plan, develop and coordinate your launch, or execute the entire launch process for you—including market and channel selection, positioning, promotion, pricing, PR, website re-launch, and collateral creation. Our goal is to complement the capabilities of your internal team to ensure you achieve the early market traction you need.

After your launch ends, Stage One’s Revenue Kickstart Service can help you achieve early market traction by driving lead campaigns, ongoing marketing programs and customer acquisition efforts.

Selecting Ingredients for a Successful Launch

While the basic ingredients of a product launch are the same, no two launches are alike. Each has its unique positioning points, PR challenges, competitive threats, pricing alternatives and market opportunities.

Stage One Partners